Coldplay - Hymn for the Weekend music video Review
To start with I honestly am in love with this song. There have been controversies regarding cultural appropriation and I agree with that but what they have shown is not wrong either. False patriotism is by no means a thing to be proud of. But I'm not going to go into what controversies they run into. It's a straight up review slash personal opinion of mine.
Like million others, I see a lot of videos on youtube especially music videos. This one stand out for its own vision which the Coldplay team have perfectly achieved. Almost every part of the video is beautifully choreographed and the intensity of the music and its weight depicted almost uncanny. From the opening scene of Benares "he" sitting on the rooftop, the birds flying in the background to the explosion of colors, to the fire trick (which was enhanced by CGI) they seemed to be living in the moment. Yes, so high-so high is not the kind of lyrics fans of Coldplay want to hear especially for a song depicted in India where everybody still seem to be in 90's trance like state, neither the actress Sonam Kapoor run frantically to blow up rose petals.
Still the evidence of modern pop culture is very much evident by Beyonce's dress. I haven't seen any Indian queen in a revealing dress in the past nor they do now (if they do let me know after seeing this video that is different). From first to the end it's very much "their" vision and it partially reflects how they think about India in 21st century.
For me I don't pay much attention to the lyrics other than the video wrapped in myriad of colors and movement of their lips. One thing I can not ignore the fact even though they have shown the different cultures representative of the different Indian states, it still paints a contrasting picture with the poor kids seem to be overjoyed. It's not clear they are happy because Coldplay is performing in India or they just want to play Holi because they needed an excuse.
(to be continued...)
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